About
Adam Douglas Croft | BSc Hons Interior Design
My personal work celebrates the beauty of good quality local materials, minimal forms and their interplay with light and shadow to create harmonious, sophisticated and visually impressive spaces.
Working with a sincere and sensitive attitude to both the client’s needs and vision, and the opportunities and limitations a site presents, I aim to make the most of any given design situation.
Conscious of the impact of every line and shape I draw, it is of paramount importance to me to not do things for the sake of doing them.
A considered approach to not only achieving a concept that satisfies the client’s needs but also one that is sympathetic to the existing design and what the client holds dear to them. A lack of designer arrogance, instead, conscious, considered and thoughtful is my design philosophy.
This philosophy can also be seen in the work I have produced for my current employer; GroupGSA.
Prior to this new venture, I was a dedicated team player at France Vietnam Architecture and D&P Associates where I gained project manager level in fewer years of experience than any other FVA Project Manager, and successfully worked as the lead designer and project manager on both national and international projects.
Before moving overseas, at Sparcstudio, London, I excelled beyond my years of experience and mid-weight designer position. The projects I worked on received much praise from many global industry leaders such as Conde Nast Johansens, Small Luxury Hotel Awards, Mrs & Mrs Smith Award, FX Awards and the European Hotel Design Awards. It also gave me the opportunity to work closely with brands such as David Lloyd Leisure, AB Hotels, Reebok Sports Club, Center Parcs, Anchor and Places for People.
Contact
Adam Douglas Croft
e: adamdouglascroft@gmail.com
t: +61407271950
Curriculum Vitae
Profile
Currently working for GroupGSA, a global organisation, on hospitality projects throughout Vietnam
Previously working in the London, UK and European 4*- 5* spa and wellness sector, as well as the London and UK luxury retirement village sector
Lead Interior Designer for both national and international projects
Co-leadership with the Head of Interior Design on the organisation of all aspects of the interior design projects
Spokesperson during client presentation, consultant coordination, operator, and other high-profile project meetings
A key member of the design team; I have “made a significant contribution”. I am frequently relied on for support, direction and advice
Adaptable and perform a diverse role including business development, pitching for architectural concepts and contract negotiations, and marketing
Relentless commitment and loyalty to my previous and current employer
Have initiated new company procedures, in the pursuit of a more efficient working practice
Experience in the London and international luxury residential design market; Louise Bradley, Nov 2010 - Feb 2011
BSc (Hons) Interior Design; achieved ‘Firsts’ across all aspects of the course in each academic year
Given ability; was granted direct-entry into the second year of study of the 4-year sandwich degree
Proven ability; have held an interior design position at a renowned London design practice for 5 years
Praised for good inter-personal skills, enthusiasm, focus, attention to detail and confidence, and I perform particularly well during presentations
Able to assimilate information and processes quickly, when first shown, and settle promptly into any given task
Employment History | Professional Experience
GroupGSA | a global architecture, interior design, landscape architecture & urban design studio, backed by the collective strength and creativity of 230+ design experts across four studios in Sydney, Melbourne, Brisbane & Ho Chi Minh City
November 2022 - Present
Associate Interior Design
Achievements include:
Successful transition from boutique interior design experience to largescale commercial project and studio methodology
Adapting to a diverse role including business development, pitching for architectural concepts and contract negotiations
Responsibilities include:
Co-leadership with the Head of Interior Design on the organisation of all aspects of the interior design projects
Spokesperson during client presentation, consultant coordination, operator, and other high-profile project meetings
Support the Creative Director in providing the project's design direction for the Interior Design team
Interior design duties include: support management and concept direction, planning submission schedules and team workload, and documentation strategy and review in preparation for all stages of submission. Plus, producing submission drawings, FF&E schedules, and other documentation as required to meet project milestones and budget
Other duties include: representing the interior design apartment in new business meetings, supporting and presenting architectural concepts and ideas during design coordination meetings, supporting the finance and contracts team on items such as, amendments to contract and design variation orders
France Vietnam Architecture + D&P Associates | international architectural & interior design firm dedicated to delivering innovative design solutions
October 2019 - November 2022
Lead Interior Designer & Project Manager
Achievements include:
Gained project manager level in fewer years of experience than any other FVA Project Manager
Successfully working as the lead designer and project manager on both national and international projects
Significant involvement beyond the realms of interior design including concept architecture and marketing strategy
Responsibilities include:
Lead Interior Designer under the supervision of the Creative Director for both national and international projects
Main point of contact between the client, contractor and FVA projects team
Support the Creative Director in providing the project's design direction for the Interior Design team
Manage / lead a team of 3-5 independently / without much supervision from the Creative Director, typically providing twice-weekly updates only during our Design Projects Team meeting
Duties include: initial client brief; deciding the design direction with the CD; leading / making example for the design team to follow / produce all aspects of design work at each phase of submission, such as, moodboards, space plans, 3D visualisation, FF&E selections and specifications, and detailed design submission packages (drawings, schedules and BOQ)
Every aspect of each design phase has been led / decided / approved by me (with CD only if necessary)
Drawing (with AutoCAD) the technical / more challenging drawings of the detailed design drawing package and checking / editing / marking up all submission information for final edits, before detailed design submission
adcinteriordesign | freelance interior designer
March 2018 - October 2019
Lead Designer
Achievements include:
First commission, a private, luxury residential project in Vietnam
Successfully working as the sole interior designer including all proposed architectural alterations
Responsibilities include:
All aspects of interior design including all proposed architectural alterations
Sabbatical and further professional development | details available on request
May 2016 - March 2018
Sparcstudio Ltd | award winning spa, hotel & fitness club designers, creating premium offers for discerning owners and operators
May 2011 - May 2016
Designer
Achievements include:
Lead Designer for Harbour Club Chelsea, studio refurbishment converting one into a Hot Yoga facility
Part of the team who designed Dormy House Spa
winner | Conde Nast Johansens 2014-18, SLH Awards 2017 and Mrs & Mrs Smith Award 2014
nominee | FX Awards 2014 and EHDA 2014 – amongst othersSuccessful project completion with renowned brands such as David Lloyd Leisure, AB Hotels, Reebok Sports Club, Center Parcs, Anchor and Places for People
Responsibilities include:
Providing design support to Lead Designer
Taking initial brief, concept presentation and site realisation
Presenting to new and existing clients and determining their requirements
Running and delivering multiple projects simultaneously under strict deadlines and within clients’ budgets and requirements
Producing drawings, sketches, design proposals and product specifications for client presentation and contractor instruction
Producing tender documentation, detailed drawing packages and written specifications
Weekly site visits to maintain a high standard of design, detail and consistency throughout a project
Leading conference calls and attending all major project meetings
Software | Computer Skills | Hand Drawing
CAD
Proficient | 2D AutoCAD and Twilight Render V2
Sufficient | SketchUp, Revit Architecture, 3D Studio Max and V-Ray
Basic | Vectorworks
Graphic | Design
Proficient | Adobe Photoshop
Sufficient | Adobe InDesign
Website Design
Proficient | Squarespace
Microsoft
Proficient | MS Word and MS PowerPoint
Sufficient | MS Excel and MS Outlook
Hand Drawing
Proficient | hand sketching and conceptualising
Basic | perspective and 3D rendering
Awards
Up the Wall, On the Floor Design Awards | Runner-up | 3rd Prize
2008
Education
University of South Wales | Cardiff School of Creative and Cultural Industries
2006 - 2009 | BSc Hons Interior Design | First Class
2007 - 2008 | Employment Experience Diploma | First Class
Note: 4-year sandwich degree course. Given ability, was granted direct-entry into the second year of study
City of Bristol College
2004 - 2006 | BTEC HND Spatial Design | Merits and Distinctions
Referees | available on request
A lack of designer arrogance, instead, conscious, considered and thoughtful is my design philosophy.