About

My work celebrates the beauty of honest, locally sourced materials, minimal forms, and the interplay of light and shadow to create spaces that feel harmonious, sophisticated, and quietly striking. I approach every project with sincerity and sensitivity to the client’s vision, to the character of the site, and to the opportunities and constraints that shape the design.

Every line I draw is intentional. I do not design for the sake of decoration; I design to create meaning. My philosophy is grounded in a conscious, considered, and thoughtful approach that respects what already exists and what the client holds dear. This ethos is reflected not only in my personal work but also in the projects I have delivered at GroupGSA.

Before this chapter, I was a dedicated team member at France Vietnam Architecture and D&P Associates, where I progressed to project‑manager level faster than any other FVA Project Manager and led both national and international projects.

Earlier, at Sparcstudio in London, I excelled beyond my mid‑weight role, contributing to award‑winning hospitality projects recognised by global industry leaders including Condé Nast Johansens, Small Luxury Hotels, Mr & Mrs Smith, FX Awards and the European Hotel Design Awards. My time there also allowed me to collaborate closely with brands such as David Lloyd Leisure, AB Hotels, Reebok Sports Club, Center Parcs, Anchor and Places for People.

Contact

Adam Douglas Croft
e: adamdouglascroft@gmail.com
t: +61407271950

Curriculum Vitae

Profile

Senior Interior Designer with international experience across Europe, Asia and Australia, delivering high quality outcomes in residential, hospitality, spa & wellness, commercial workplace, and education sectors. Skilled in leading design teams, driving concept direction, managing documentation, and presenting to clients, consultants and operators.

Experienced in both boutique and large scale international studios, with additional strengths in business development, fee proposals, marketing support and studio growth. Recognised for strong presentation skills, technical proficiency and the ability to quickly adapt to new markets. Holds a First Class BSc (Hons) in Interior Design.

I am adaptable and able to perform a diverse role, including business development, pitching architectural concepts, contract negotiations and marketing

Employment History | Professional Experience

GroupGSA | Global Architecture & Design

Award‑winning multidisciplinary studio with 230+ design experts across Australia & Vietnam. 45 years delivering architecture, interiors, landscape & urban design across living, workplace, education, cultural, hospitality & mixed‑use sectors

Senior Interior Designer | Brisbane, Australia
September 2024 - Present

Achievements include:

• Successfully relocated from Vietnam to Australia, adapting to a new continent, new market and expanded senior responsibilities

• Achieved a fee proposal win rate 15% above the company average, despite starting with no existing Brisbane client base

Responsibilities include:

• Provide design leadership and delivery oversight across assigned projects, managing our Vietnam team and coordinating with the Brisbane studio

• Lead concept direction and development, design quality, documentation strategy, FF&E schedules, and milestone submissions.

• Support the establishment and growth of the Brisbane studio across interior design, architecture and marketing initiative

• Contribute to national BD and marketing activities including social media, studio events, B2B engagement and targeted growth initiatives

• Provide strategic BD input on an ad hoc basis where expertise strengthens national pursuits

Relocation Note: Employed continuously by GroupGSA while relocating from Vietnam to Australia (Jul–Aug 2024).

Interior Design Associate | Ho Chi Minh City, Vietnam
November 2022 - June 2024

Achievements include:

• Promoted to Interior Design Associate and Head of Interior Design for the Vietnam studio

• Transitioned from boutique-scale work to large scale commercial projects and international studio methodologies

• Expanded responsibilities to include BD, architectural pitching and contract negotiation support

Responsibilities include:

• Led the Interior Design department, overseeing concept direction and development, design management, documentation strategy, and team coordination

• Represented the studio in client presentations, consultant meetings and operator discussions.

• Delivered concept packages, detailed design submissions, FF&E schedules, drawings and documentation across all project stages

• Supported architectural teams in design presentations and coordination

• Assisted finance and contracts teams with design variations, contract amendments and scope clarifications

Responsibilities include:

• Co-leadership with the Head of Interior Design on the organisation of all aspects of the interior design projects

• Spokesperson during client presentation, consultant coordination, operator, and other high-profile project meetings

• Support the Creative Director in providing the project's design direction for the Interior Design team

• Interior design duties include: support management and concept direction, planning submission schedules and team workload, and documentation strategy and review in preparation for all stages of submission. Plus, producing submission drawings, FF&E schedules, and other documentation as required to meet project milestones and budget

• Other duties include: representing the interior design apartment in new business meetings, supporting and presenting architectural concepts and ideas during design coordination meetings, supporting the finance and contracts team on items such as, amendments to contract and design variation orders

France Vietnam Architecture & D&P Associates | International Architectural & Interior Design

Hanoi‑based studio delivering 500+ projects across 20 countries since 2004

Lead Interior Designer & Project Manager | Hanoi, Vietnam
October 2019 - November 2022

Achievements include:

• Reached Project Manager level faster than any previous designer at FVA

• Led national and international projects as primary client contact

• Contributed to concept architecture and marketing strategy

Responsibilities include:

• Led design direction under the Creative Director for domestic and international projects.

• Managed teams of 3-5 designers with minimal supervision

• Delivered all phases of design: briefing, concept, space planning, 3D visualisation, FF&E, detailed design packages, schedules and BOQs

• Produced complex technical drawings and conducted final quality checks on all submission material

• Ensured consistency, accuracy and design integrity across all project stages

adcinteriordesign | Independent Interior Architecture & Design Practice

Residential and boutique commercial projects delivered end‑to‑end

Lead Designer | Ho Chi Minh City, Vietnam
March 2018 - September 2019

Achievements include:

• Secured first commission: a private luxury residential project in Vietnam

• Delivered all architectural and interior design alterations independently

Responsibilities include:

• Full design responsibility including concept, space planning, architectural modifications, FF&E, documentation and client coordination

Sabbatical & Professional Development

May 2016 - February 2018
Details available on request

Sparcstudio Ltd | Spa, Hotel & Wellness Design

Award‑winning studio creating innovative spa, hotel & fitness environments for leading operators & guests

Interior Designer | London, England
May 2011 - April 2016

Achievements & Project Awards include:

• Lead Designer for Harbour Club Chelsea refurbishment (Hot Yoga studio)

• Part of the team behind Dormy House Spa, winner of:

  • Conde Nast Johansens Awards (2014–2018)

  • SLH Awards (2017)

  • Mr & Mrs Smith Award (2014)

  • Nominated for FX Awards (2014)

  • Nominated for European Hotel Design Awards (2014)

• Delivered successful projects for premium brands including David Lloyd Leisure, AB Hotels, Reebok Sports Club, Center Parcs, Anchor, and Places for People

Responsibilities include:

• Supported Lead Designers across concept, presentation, tender documentation and construction design packages

• Took client briefs, prepared concept presentations and attended client meetings

• Delivered multiple projects simultaneously under strict deadlines and within budget

• Produced drawings, sketches, design proposals, product specifications and contractor instructions

• Conducted weekly site visits and led conference calls and major project meetings

Education

Pearson PTE Academic | DUC ANH Overseas Study Advisory & Translation Co. Ltd. (Test Centre)
2024 | Overall Score 89
Listening 90 · Reading 88 · Speaking 90 · Writing 90

University of South Wales | Cardiff School of Creative and Cultural Industries
2006-2009 | BSc (Hons) Interior Design, First Class
2007-2008 | Employment Experience Diploma, First Class
Four year sandwich degree. Granted direct entry into Year 2 based on academic performance.

City of Bristol College
2004-2006 | BTEC HND Spatial Design, Merits and Distinctions

Software & Technical Skills

CAD & 3D Modelling

• Proficient: AutoCAD, Twilight Render V2

• Competent: SketchUp, Rhino 3D, Revit Architecture, Enscape, 3DS Max, V Ray

• Basic: Vectorworks

Graphic Design

• Proficient: Adobe Photoshop, Adobe InDesign

• Competent: Adobe Illustrator

Other Software

• Proficient: Squarespace, Microsoft Word & PowerPoint

• Competent: Microsoft Excel & Outlook

Hand Drawing

• Strong hand sketching and conceptualisation skills

Awards & Achievements ( Personal )

Up the Wall, On the Floor (2008 Design Awards) - Runner-up

Referees

Available on request